Own and optimize Grove's lifecycle and trigger ecosystem — including complex Braze canvases, targeting and exclusion logic, Liquid personalization, and technical integrations with Shopify and Recharge
Design, execute, and operationalize A/B and multivariate tests across channels, maintaining an ongoing testing pipeline that compounds learnings over time
Build, QA, and deploy campaigns and canvases directly in Braze across email, push, SMS, and in-app channels
Analyze campaign and trigger performance on a weekly and monthly basis, translating data into actionable insights
Bring a strategic lens to lifecycle program decisions — contributing a point of view on what to prioritize, what to test next, and where the biggest opportunities are
Collaborate cross-functionally — including playing a key role in integrating CRM with new personalization and loyalty infrastructure

5+ years in CRM or lifecycle marketing, ideally at a multi-category DTC retailer
A genuine AI-native mindset — actively using AI tools to accelerate execution, enhance personalization, dig into data, and push the boundaries of what a lean team can accomplish
Deep, hands-on experience with Braze — including canvases, campaigns, content blocks, Liquid logic, segmentation, and custom events; experience with an equivalent enterprise ESP considered for exceptional candidates
Comfort with technical complexity: custom event payloads, Shopify catalog integrations, subscription platform data (Recharge a plus), recommendation algorithms (Constructor.io a plus), and knowing when and how to request new data or events from Engineering
Proven A/B testing chops — not just running tests, but designing them well, measuring them correctly, and building on what you learn
Strong analytical instincts and a habit of tying work back to business outcomes, not just execution metrics
Solid HTML/CSS proficiency, including the ability to build and modify email templates, troubleshoot rendering issues, and work confidently with dynamic content
Enough creative range to craft compelling messaging and contribute meaningfully to briefs — you don't need to be a copywriter, but you know what good looks like and can get there yourself when needed
Ability to operate with autonomy and bring strategic perspective — we're looking for a thought partner, not just a builder

Competitive benefits
medical, vision, dental
Equity
shared success is core to our mission
Flexible Paid Time Off
we care most about results
Free VIP membership and 50% employee discount
Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!

Marketing Manager, CRM

Key skills