Own Canva’s product and localisation strategy for India, with a strong focus on user growth and experience across languages.
Contribute to the product roadmap for India, including features, payment methods, authentication flows, and other market-specific initiatives.
Analyse the active user and subscription funnels to identify opportunities for improving activation, engagement, and conversion.
Evaluate and adapt global messaging, campaigns, and product experiences to resonate with Indian users across different regions and languages.
Provide cultural and linguistic insights to global teams to inform product, content, and marketing decisions.
Project management to drive cross-functional collaboration on localisation: Marketing, Content, SEO and Product.
Manage relationships with external localisation partners and collaborate with external linguists, translators and the in-house Language Manager, to ensure clarity, cultural nuance, and consistency across all Indian-language experiences.
Together, develop and evolve style guides, tone of voice principles, and best practices for the region.
Help prioritise localisation investments across languages and regions based on impact, scale, and user needs.

5+ years of experience working in product, growth, or localisation roles within a high-growth SaaS or product-led company.
Strong product and growth mindset, with an understanding of how India’s language ecosystem (including regional languages and English usage patterns) influences user behaviour and product adoption.
Strong understanding of content and UX copy, including the ability to write and adapt English-language messaging for Indian users across product and growth surfaces.
Experience working cross-functionally and influencing stakeholders across product, marketing, content, and regional teams.
Fluency in English, with strong proficiency in at least one major Indian language.
Familiarity with multiple Indian languages is a strong plus.
Comfortable operating in ambiguity and scaling solutions in complex, multi-market environments.
A strategic thinker who is equally happy rolling up their sleeves and executing.
Genuine passion for Canva’s mission to empower the world to design.

Product Localisation Lead

Key skills