Manage Ireland end-to-end, leading NI direct customers, ROI distributor partners and Tesco ROI to deliver profitable growth, strong execution and insight-led customer strategies.
Develop and implement comprehensive business plans which will accelerate our wellbeing visibility and value growth across Ireland (NI / ROI) portfolio and tailored activation plans to enable us to become a leading brand in wellbeing drinks.
You will unlock break-through growth potential and visibility in wellbeing visibility with strong customer relationships, making Twinings the trusted and leading well-being drinks brand.
You will increase visibility and recognition as a wellbeing brand, sales, profit and share growth.
Market Ownership: Lead Ireland as its own market; align strategy across direct and indirect models
Customer Leadership: Own NI relationships and Tesco ROI; drive JBPs, negotiations and growth plans
Distributor Management: Set clear KPIs, governance and cadence to deliver ROI performance via partners
Excellence: Deliver availability, distribution and visibility across store and online
Commercial Delivery: Own forecasts, budgets and trade spend; deliver revenue and margin targets
Insight-Led Growth: Translate market and shopper data into clear actions and opportunities
Cross-Functional Alignment: Orchestrate category, supply and marketing to land plans in market
Full P&L responsibility for Ireland (sales, margin, agreed trade investment)
Direct ownership: NI customers + Tesco ROI
Indirect ownership: ROI distributor model (performance via influence/governance)
Accountable for execution across all routes to market
Requirements
Strong FMCG account management (grocery multiples NI & ROI)
Proven P&L ownership and commercial decision-making
Experience managing or influencing distributor models
High analytical capability; translates data into action