Own design direction and quality across a portfolio of SF-based product verticals spanning athlete engagement, growth, and platform integrity — driving design strategy and key decisions at the vertical and feature level
Stay actively in the work: give precise, substantive craft feedback, engage in design decisions at the detail level, and set the standard through your own taste and judgment — not just through oversight
Manage and develop a team of 5 Product Designers, with focus on craft growth, career development, and raising the quality of their output through consistent, high-quality coaching
Partner with PM and Engineering leadership to shape product strategy — contributing early, holding a point of view, and ensuring design is a meaningful input to decisions
Lead design reviews and establish what 'good' looks like on this team — through feedback culture, explicit standards, and your own example
Contribute to Strava's design system, shared standards, and cross-functional design culture
Represent your teams' work and design perspective to the Senior Director of Product Design and the broader Design leadership org

Director-level (or equivalent) experience in Product Design, with a track record of owning design direction across multiple products and managing a team of designers
Ability to set and articulate a clear design vision — not just reacting to what's in front of you, but establishing a point of view on where the product should go and bringing others along with it
Hands-on maker: still in the work at a high level — able to give precise, substantive craft feedback, engage in design decisions at the detail level, and set the bar through your own taste and judgment, not just management
Demonstrated ability to raise craft and quality across a team — you develop others and build a culture where quality is expected, named, and consistently raised
Strong cross-functional partnership with PM and Engineering at a senior level; you've influenced major product decisions and know how to hold a perspective with senior stakeholders
Consumer product design experience at meaningful scale — you've worked on products that real people depend on, and that responsibility shows in how you work
A clear design philosophy and the ability to communicate it; you bring people along with your thinking, not just your output
Based in San Francisco
Experience with AI-powered product features, health and fitness products, Trust & Safety or policy-adjacent surfaces, growth or B2B product design, or scaling a design function within a growing company is a plus.

Director, Product Design

Key skills