Product Design Lead

Role Overview

• Define and drive end-to-end brand experience design for BEX, translating brand strategy into coherent, high-quality product experiences across platforms and surfaces.
• Create and evolve systems for visual language, interaction patterns, and design standards that ensure consistency, scalability, and flexibility of the Expedia Group brand within BEX experiences.
• Develop, drive, and teach best practices for problem framing and synthesis of customer and business insights, turning complex, ambiguous spaces into clear opportunity areas.
• Build and drive compelling customer experience vision and strategy and associated success metrics at the organization level.
• Lead complex design initiatives from discovery through delivery, including framing problems, synthesizing insights, exploring concepts, iterating on high-fidelity solutions, and guiding implementation quality.
• Define, drive, and teach exemplary visual and interaction design practice, championing simple, elegant experiences and holding the design organization accountable to a high-quality bar.
• Build an organizational culture that fosters innovation, encouraging creative ambition, collaborative development of ideas, and a culture of constructive design critique.
• Partner closely with product, engineering, research, content, and marketing stakeholders to align brand, usability, and business goals, influencing strategy and roadmap decisions through design.
• Lead collaboration with key leadership stakeholders, contributing subject matter expertise to identify which processes should be standardized and which should intentionally differ.
• Provide guidance on the impacts of solutions across structure, process, and technology, ensuring the right linkages between brand, experience, and underlying systems.
• Guide the definition of foundational layers of design systems, architecting enterprise‑quality components, foundational utilities, tools, and highly functional proofs‑of‑concept.
• Contribute to major evolutions of design systems and capabilities at the platform level, ensuring coherence across BEX and broader Expedia Group surfaces.
• Create persuasive and compelling communication materials that connect vision, strategy, and action plans for audiences across the organization.
• Develop and adapt design processes that facilitate high‑quality design work and effective collaboration across disciplines and teams.
• Identify and integrate qualitative and quantitative insights, using customer research, experimentation, and business analytics to drive design decisions and measure impact.
• Guide teams and partners to remain focused on customer issues, ensuring that customer needs and outcomes stay at the center of decision‑making.
• Mentor and elevate other designers, providing clear critique, design direction, and frameworks that improve craft, process, and outcomes across the broader design and product teams.
• Apply a systems‑thinking and data‑informed approach to design decisions, including experimentation, measurement, and refinement, with familiarity in AI‑driven systems, tools, or workflows and how to apply AI/ML concepts to real world products.

Requirements

• 7+ years of related professional experience in product, UX, or brand experience design with demonstrable thought and domain leadership.
• Bachelor’s degree or higher in a related field (Design, Human‑Computer Interaction, User Experience or similar), or equivalent relevant experience.
• Extensive experience as a product/UX designer with a strong focus on brand design within digital products, including ownership of complex, multi‑stakeholder initiatives.
• Proven track record designing and shipping end‑to‑end experiences in cross‑functional product teams, collaborating closely with engineering and product management from definition through launch.
• Demonstrated expertise in interaction design, visual design, and systems thinking, including the creation and maintenance of scalable design systems, pattern libraries, and brand guidelines.
• Proficiency with modern design and prototyping tools and workflows, with the ability to work effectively within existing systems while evolving them based on product and brand needs.

Benefits

• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership