Lead design strategy and execution across a broad set of interconnected product experiences
Define and communicate a compelling design vision for a large, integrated product portfolio
Translate company and product strategy into experience principles, customer journeys, design priorities and measurable outcomes
Identify opportunities to unify fragmented workflows into cohesive, AI-powered experiences that help customers move faster and get better results
Represent the customer, the end-to-end experience and the quality bar in executive-level product and business discussions
Own the evolution of HighLevel's bespoke design system as a practical product accelerator, not just a library of components
Partner with design system, product design and engineering leaders to mature shared patterns, component quality, interaction standards and contribution models
Work horizontally across many product teams and functions to turn a new design system into a shared way of building, aligning designers, PMs, engineers and go-to-market partners around consistent experience standards
Drive adoption across product teams by making the system easier to use, easier to contribute to and clearly tied to product quality and execution speed
Build a culture where speed and quality reinforce each other instead of competing with each other

10+ years of experience in product design, UX or related product experience disciplines, including 5+ years leading design teams
Proven experience leading design across large, complex B2B SaaS, platform or multi-product ecosystems
Superb visual craft skills and world-class interaction and product design instincts, with the ability to raise the quality of work across a team
Demonstrated experience building, evolving or accelerating adoption of a design system across multiple product teams
Demonstrated ability to lead senior individual contributors and design managers across multiple teams or product areas
Strong portfolio of work showing product strategy, systems thinking, design craft, measurable customer impact and business outcomes
Deep experience with complex workflows, information architecture, interaction design, design systems, research and experimentation
Proven ability to hire excellent designers, elevate existing talent and performance manage team members who need additional support
Strong product and business acumen, with fluency in metrics such as activation, adoption, conversion, retention, expansion, churn, LTV and customer ROI
Experience partnering with Product, Engineering and Data leadership to define strategy, priorities, roadmaps and success measures
Strong executive communication, storytelling and stakeholder management skills
Comfort operating in fast-paced, ambiguous environments with distributed teams and high ownership expectations.

Senior Director, Product Design

Key skills