You'll build and execute all GTM collateral for German product launches: product emails, visuals, LinkedIn campaigns, webinars, in-product communications, ads.
You'll be the person who best understands perceived value from German clients' perspective. You'll translate that into the German website, customer testimonials, landing pages, and brochures.
Working hand-in-hand with our global sales enablement manager, you'll develop and update sales tools (pitch decks, demo flows, objection handling, battlecards). You'll co-run product training sessions for the German sales team and close the feedback loop on the commercial playbook.
You'll be the go-to expert on the German legal market: competitors, personas, buying dynamics. You'll own the creation and maintenance of German battlecards and personas, and you'll synthesize market signals into actionable insight for both the product and sales teams.
Working with Product and Growth, you'll make sure German users adopt and activate the full range of Doctrine's features through targeted campaigns and in-app actions.
You'll define what a successful German launch looks like
that framework doesn't fully exist yet and building it is part of the job. Then you'll track, iterate, and maximize the impact of everything you ship.

Native or bilingual Italian: not a nice-to-have, structurally essential to everything in this role.
A proven first experience as a Field marketer, PMM or Product Marketer, ideally in B2B SaaS.
Comfort working in English and Italian across multiple teams and stakeholders; you enjoy coordinating complex, multi-stakeholder projects.
AI is part of your toolkit, not a bonus skill. You're comfortable using AI tools as a natural extension of your workflow. At Doctrine, we build AI products for legal professionals; the expectation is that our own team leads by example.
You need to understand the big picture before you can do good work, and you can translate that big picture into sharp, actionable copy.
You're a natural storyteller: you can make complex concepts accessible, you write with conviction, and you're not afraid to take the mic in front of 100 people.
You thrive in ambiguous, fast-changing international environments.
You're willing to roll up your sleeves: this role ships things, it doesn't just strategize.
You bring creative, unconventional ideas to the table.

A flexible remote work policy, allowing up to three days of remote work per week (depending on your team).
A flexible leave policy
Real internal mobility opportunities
Regular team events
A genuine focus on individual and collective learning, with a €750 annual budget for any training related to your role, plus team-wide and company-wide training sessions
A Gymlib subscription for sports and wellness activities
Free access to the Moka.care mental health support platform, including up to 6 individual sessions per year
Health insurance with Alan
A Swile card for meal vouchers and sustainable mobility allowance (€66.60/month)
Discounts and perks via our Works Council (CSE) on the Happypal platform
Brand new Apple equipment

Product Marketing

Key skills