Lead the strategy, design and evolution of conversational interface channels (Voice and Chat), using automation to optimize the purchase and post-sale journeys in e‑commerce, balancing operational efficiency (cost reduction) with excellence in customer experience (CSAT/NPS) and Artificial Intelligence.
Conversational Product Management (End-to-End): Responsible for the full lifecycle of WhatsApp bots and IVR voice flows, from discovery through delivery and monitoring.
Experience Design and Architecture: Create information architecture to ensure channel navigation is logical and efficient.
Flow and Interface Prototyping: Prototype conversational flows and interfaces using Figma to support UX validation with stakeholders.
Technical Configuration and Orchestration: Hands-on work in Genesys Cloud for voice flow design (Architect), business rules configuration, contact queue setup and digital channel integration.
Functional Design and Integrations: Prepare technical documentation (functional designs) for integrating conversational channels with the e‑commerce ecosystem (order APIs, tracking, CRM and payment gateways).
Artificial Intelligence and Curation: Implement and refine Conversational AI models (cognitive IVR, virtual assistants), ensuring the technology understands customer intents and reduces the need for human intervention.
Active and Inbound Channel Strategy:
Active: Support the operationalization of communication cadences for conversion.
Inbound: Optimize self‑service flows for support and FAQs.
Requirements
Bachelor’s degree or higher.
CX Platforms: Advanced experience with Genesys Cloud (Voice and Digital).
Design Tools: Proficiency with Figma for journey mapping and prototyping.
AI and Data: Understanding of Conversational AI logic and data analysis.
System Architecture: Ability to create functional designs and understand API-based integrations.
Agile Methodologies: Experience working with engineering teams using Scrum or Kanban.