Own the full demand engine.
Paid search, paid social, programmatic, sponsorships, SEO, AEO, content distribution, email, nurture, webinars.
Run experiments every week.
Own AEO.
Build the strategy that gets Vega cited in ChatGPT, Perplexity, Claude, Gemini, and Google’s AI Overviews.
Use AI tools to do more with less.
Get the most out of every dollar.
Build the path to convert.
Run nurture in HubSpot.
Make it good enough that Sales actually wants the leads.
Own the numbers. Build the dashboards.

Demand Generation Manager

Key skills