Senior Branding Specialist

Role Overview

• Develop, own, and continuously evolve Webriy's complete brand identity — logo system, typography, color palette, iconography, and tone of voice
• Build and maintain a comprehensive brand style guide used across product UI, marketing, sales, and social media
• Lead visual storytelling across all channels — website, email campaigns, social platforms, blog, and product onboarding experiences
• Collaborate with the product and engineering teams to ensure in-product branding is consistent with the external brand
• Conduct regular brand audits and competitive landscape analysis to maintain a sharp, differentiated brand presence
• Design high-quality marketing collateral including landing page visuals, pitch decks, case study layouts, social creatives, and product explainer graphics
• Define and refine brand messaging frameworks — taglines, positioning statements, and value propositions — aligned with Webriy's target audience
• Brief and manage external designers or freelancers when scaling campaign output
• Track brand performance metrics including design consistency, brand recall, and share of voice
• Partner with the SEO and content teams to align visual branding with content strategy and paid campaigns

Requirements

• 2-4 years of hands-on experience in branding, visual identity design, or brand strategy — preferably at a SaaS or tech company
• Expert-level proficiency in Figma; strong working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• A strong portfolio demonstrating end-to-end brand identity projects — from initial brief to final execution
• Proven experience creating brand guidelines and design systems used by cross-functional teams
• Deep understanding of brand strategy: positioning, brand architecture, audience segmentation, and messaging hierarchy
• Solid understanding of how branding intersects with digital marketing — SEO, paid media, email, and social
• Excellent written and verbal English communication skills with the ability to present and justify brand decisions
• Self-directed and highly organized — thrives in a fully remote, async-first startup environment

Benefits

• Equity: Stock options with meaningful upside in a high-growth company
• Bonus: Up to 15% performance-based annual bonus
• 100% Remote — work from anywhere in the world, on a schedule that works for you
• Annual Learning Budget: $1,500 USD for courses, tools, books, or conferences
• Home office stipend: One-time $500 USD setup allowance
• Paid time off — 20 days annually + local public holidays
• Direct access to founders — fast decisions, real impact