Design and manage digital engagement initiatives, such as in-application messaging, guided product experiences, knowledge resources, and lifecycle communications, to support customer onboarding, feature adoption, and retention objectives.
Analyze user behavior, engagement metrics, and product usage data to identify trends, diagnose experience gaps, and recommend data-informed improvements to digital touchpoints.
Configure and maintain digital experience elements within approved platforms, ensuring accuracy, consistency, and alignment with brand, product, and customer experience standards.
Partner with cross-functional stakeholders, such as product management, customer success, marketing, and operations, to align digital experience initiatives with product updates, customer lifecycle milestones, and organizational priorities.
Plan and coordinate digital experience projects, including defining scope, timelines, dependencies, and success measures, while monitoring progress and mitigating risks within established guidelines.
Evaluate the effectiveness of digital engagement activities through performance reporting, experimentation, and structured feedback, documenting insights and recommending enhancements to improve user satisfaction and business outcomes.
Contribute to the development and maintenance of best practices, documentation, and scalable frameworks that support consistent digital experience delivery across markets and functions.
Ensure digital engagement activities adhere to internal policies, data governance standards, and user experience guidelines.
Perform other duties and responsibilities as required to support business needs.
Requirements
Typical experience: 3+ years in related role or experience.
Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
Demonstrated ability to design and manage digital engagement or customer experience initiatives within a SaaS or technology-enabled environment.
Proficiency in interpreting user behavior data and translating insights into actionable recommendations that improve digital experiences.
Experience working with digital engagement or customer experience platforms and applying configuration capabilities within established parameters.
Strong analytical, problem-solving, and critical-thinking skills with the ability to exercise sound judgment within defined policies and procedures.
Effective project coordination skills, including planning, prioritization, and management of multiple concurrent initiatives.
Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams.
Ability to adapt to evolving business priorities and apply structured approaches to continuous improvement.