On-Trade Area Manager

Role Overview

• Drive sales (volume, value and distribution) of Campari France portfolio brands among on-trade (bars, restaurants and hotels), winemakers, distributors and Cash & Carry, while complying with procedures and commercial policy.
• Build a sustainable customer base of on-trade accounts and independent winemakers through concrete action plans and promotional programs.
• Develop local business with distributors and Cash & Carry, in line with national agreements approved by the National Accounts Directorate.
• Ensure implementation of the Sales Action Plan (PAR) and guarantee optimal use and optimisation of resources and investments deployed with customers.
• Conduct regular, structured visits to your customers and report your activity using CRM. Maintain and update customer database information, ensuring all customers are correctly recorded and informed.
• Ensure visibility of Campari France portfolio brands using general point-of-sale (POS) materials or specific displays.
• Organize in-store activations and tastings with the wholesale sales team to reinforce promotional programs and Campari France brands.
• Monitor competitors and provide regular reports to your manager. Comply with business and marketing budgets and expenses entrusted to you.
• Actively and constructively participate in all commercial meetings and training sessions organized by the Regional Director or Campari France.
• Use the CRM at every meeting, particularly to record product availability and observed pricing, in order to generate valuable data for managing our activity.

Requirements

• Experience in the beverage industry and in the prescriber/on-trade channel.
• Curiosity and empathy.
• Strong product knowledge.
• Methodical approach and proven sales techniques.
• Ability to work independently while respecting established guidelines.
• Rigor and attention to detail.

Benefits

• Our hiring policy and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment, regardless of race, religion, belief, color, nationality, ancestry, physical or mental disability, health status, genetic information, family status, sex, sexual orientation, gender identity or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.