Commvault is the gold standard in cyber resilience, empowering customers to quickly recover from cyberattacks. The Global Customer Reference Manager will own the customer reference program, connecting various teams and ensuring the right customers are engaged to support sales efforts.
Responsibilities:
- Build and own the sales reference program, developing the one-to-one reference process and scalable one-to-many customer references to help sales leverage customer proof at critical moments
- Develop a multi-persona reference program across CXO, practioner, and technical leaders from a variety of industries and company sizes
- Manage the full lifecycle of peer reference requests from Sales -- intake, matching, customer outreach, scheduling, gifting via Sendoso, and post-call follow-up -- with a target turnaround that keeps deals moving
- Partner closely with the Voice of Customer Manager to identify customers who are ready to share their story -- flagging strong candidates, providing context on relationship health, and supporting smooth handoffs into the content and case study process
- Use AI to scale the program and operations -- drafting outreach, matching advocates to opportunities, summarizing reference calls, generating quote variants for Communications, and automating reporting grow and maintain a deep, searchable bench of reference-ready customers segmented by industry, region, workload, use case, and competitive displacement
- Foster a reference program customer are proud to participate in by building long-term advocate relationships, recognizing customer contributions, and creating thoughtful stewardship practices that keep advocates engaged without overextending them
- Source, draft, and secure customer quotes for earnings releases, press releases, analyst briefings, and executive keynotes, partnering closely with Communications and Investor Relations
- Be a trusted cross-functional partner to Account Executives, Customer Success Managers, and Sales Leadership, helping teams identify strong advocate candidates, qualify customer willingness, and build a reference motion that supports sales while respecting the customer relationship
- Own the system of record for advocacy in Salesforce, Gainsight, ChampionHQ, and Sendoso -- building the reports, dashboards, workflows, automations, and gifting tracking that scale the program
- Track and report on program impact: reference requests fulfilled, deals influenced, quotes placed, peer reviews secured, advocate health, gifting attribution, and stewardship coverage
- Triage urgent, high-stakes requests with judgment -- knowing when to push, when to protect the customer relationship, and when to escalate
Requirements:
- Six or more years in customer marketing, customer advocacy, customer reference, or a closely related field at a B2B technology company
- A track record of partnering with enterprise Sales teams and closing reference requests under real deal pressure
- Take a forward-looking approach to reference program design, anticipating how demand, tooling, customer participation, and field needs will evolve as the program scales
- A collaborative working style -- comfortable supporting a peer's content program, sharing customer intelligence generously, and coordinating handoffs without friction
- Hands-on fluency with AI tools to accelerate program operations -- drafting, matching, summarizing, and reporting -- and the judgment to know where AI helps and where the human relationship must lead
- Salesforce fluency a must, knowledge of Customer Success platform is a plus -- comfortable building reports, configuring objects, troubleshooting workflows, and training others. CRM experience is non-negotiable
- Experience running a gifting program at scale, ideally with Sendoso, including budget management and attribution
- Strong written communication and editorial judgment to draft executive-ready customer quotes that are accurate, polished, and ready for customers to approve
- Calm, professional, and customer-first in every interaction -- you treat advocates as relationships, not transactions
- Comfort working across time zones with global Sales and Customer Success teams
- Bachelor's degree or equivalent experience
- Experience with ChampionHQ, UserEvidence, SmartSheet, Slack, or similar advocacy and project tools is a plus