The Refreshment Brand Director will lead the overall USA Refreshment branded business with accountabilities ranging from full brand level PL responsibility to communications development.
Brands under management include Mentos (including Gum and Mints categories), Trident, Dentyne and Bubblicious.
Set the strategic roadmap for the brands in terms of new product development strategy, brand communications and overall commercial direction.
Build strong working relationships with all cross functional partners including RDQ, Supply Chain, Finance and Sales.
Have regular interaction with Global Marketing teams based in Amsterdam for product development and overall knowledge sharing.
Lead communication budgeting and media planning with internal teams and external agencies.
Manage 5 marketers under various degrees of marketing experience, providing guidance and training to develop their potential.

Bachelor’s Degree in Marketing or related field with MBA preferred.
7+ years of experience in marketing with strong preference for experience in CPG / FMCPG.
Strong preference for experience with CPG brands and FMCG (Fast Moving Consumer Goods).
Strategic Thinking: Applies strong knowledge of brand positioning to design action plans to refine brand architecture components.
Written and Oral Presentations Skills: Able to convey information to others in a simple and clear manner to drive planning and alignment throughout the organization up to and including Board/Group Leadership.
Cross-Functional Project Leadership: Collaboration with Sales and other functional leadership to coordinate brand strategy with customer management plans.
Business Analysis: Aggregates different data sources for analyzing causal factors to predict trends and develop brands’ course of action for the future.
Consumer Insights: Ability to Identify and apply key consumer and shopper insights to support the achievement of brand objectives.
Financial Acumen: Experience managing financial goals of the brands and categories under management.
Creative Development: Experience coordinating brand communication plan with external agencies and bringing plans to life through media planning.
Proactive Problem Identification and Solution Generation: Ability to identify potential issues and downstream impact of potential solutions.

Refreshment Brand Director

Key skills