Develop and execute comprehensive field marketing strategies to maximize lead generation and conversion rates, driving sales growth in alignment with company goals.
Direct, guide, and cultivate a team of event/lead generation professionals, fostering a culture of excellence, collaboration, and teamwork across various locations.
Analyze market trends and customer insights to inform promotional strategies, enhance customer engagement, and optimize lead generation efforts.
Oversee budgets for field marketing activities, ensuring optimal resource allocation and measurable return on investment.
Collaborate with Sales, Product Development, and Corporate Marketing teams to align field initiatives with broader business objectives and strategies.
Conduct thorough performance evaluations and reporting for all field marketing activities, leveraging data-driven insights to optimize future initiatives.
Analyze workflows and implement process enhancements to improve overall efficiency and effectiveness of field operations.
Identify and select retail locations that will effectively support brand initiatives and maximize market impact.
Oversee relationships with vendors and third parties, ensuring effective management of contractual agreements and collaboration.

Minimum of 3-years of experience in Lead Generation (home improvement preferred)
Proven track record of leading teams that meet and exceed targets
Demonstrated leadership experience with the ability to inspire, mentor, and develop a diverse team
Strong analytical skills and a data-driven mindset to guide strategic decision-making
Excellent communication and interpersonal skills, capable of building strong relationships with internal and external stakeholders
Strong project management skills with a history of managing multiple initiatives simultaneously.
Creative thinker with a strategic mindset, able to adapt to changing market conditions
Proficient in CRM software (Salesforce preferred) and Microsoft Office
Willingness to travel as required to support field activities and events

Event, Lead Generation Manager

Key skills