This role will be focused on strategic, longterm and impactful analysis that will aid the team in making intelligent decisions that are data driven, as well as supporting a portion of the Project Management initiatives
Strategic Analysis: Which metrics have the biggest impact on our customers and business results? Which KPIs are most critical in ‘moving the needle’ when it comes to our scaling new user growth by keeping efficiency in place. With the data at hand, what trends can we uncover to understand our channels and consumer behaviour better and reactively address their needs? How do we optimally operationalize the measurement of these KPIs on an ongoing basis?
Planning: Determine which customers to target for marketing campaigns using analytical techniques including statistical clustering, RFM segmentation, market basket / affinity analysis, decile analysis, regression modelling, propensity modelling
Hygiene / Operations: Track critical performance KPIs and perform post-campaign analysis Track and measure customer quality and migration / brand health Track effectiveness of promotions Daily report preparations Closely work with finance on budget allocation, tracking and management.
Project Management / Martech Manage strategic projects and transformations within Marketing. Respond to changing market trends and requirements by keeping an eye out for new practices and technologies that will improve and optimize the marketing department’s performance.

Minimum 4 years working experience in a related field or management consulting
Has a strong technical background
Proficiency in Tableau and any of these programming languages SQL / SAS/ R / Python is preferred
Previous marketing analytics experience is preferred
Great project and stakeholder management skills, as well as strong communications skills
High level of initiative with a good ability to perform under time pressure or tight deadlines
Minimally a Bachelor Degree, preferably in Engineering, Business Admin, Marketing or related fields

Senior Analyst – Marketing Analytics

Key skills