Director, Performance Marketing - Unannounced ARPG Mobile Game

Scopely is a leading video game and global interactive entertainment company, seeking a Director, Performance Marketing to support a new, unannounced ARPG mobile game. This role involves leading global performance marketing strategy, driving player growth, and building scalable acquisition strategies across diverse digital marketing channels.

Responsibilities:

• You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations
• Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale
• Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets
• Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals
• Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms
• Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
• Build and oversee Scopely’s UA pod in Shanghai, China
• Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement
• Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems
• Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value

Requirements:

• Fluent in English and Mandarin
• Deep understanding of the Performance Marketing best practices on the Chinese gaming market
• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
• 4+ years of people management experience, with a track record of building and leading high-performing teams
• Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
• Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
• Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
• Experience working with global, cross-functional teams across multiple time zones
• Strong leadership, communication, and stakeholder management skills
• Preferred experience working with Chinese gaming studios
• Bonus: Experience in Midcore, RPG, Strategy 4x mobile games
• Experience working with Chinese gaming studios
• Deep understanding of performance marketing best practices in the Chinese gaming market