Lead and localize Tubi’s marketing strategy for Mexico, ensuring alignment with global brand priorities while tailoring campaigns to regional audience insights.
Oversee 360° marketing campaigns, including brand, digital, social, partnerships, and experiential activations that grow awareness and engagement among Mexican audiences and advertisers.
Leverage the power of sports—in particular women’s football and other culturally relevant sports—to drive acquisition and engagement through paid, owned and content-led initiatives.
Collaborate cross-functionally with content, growth, and product teams to identify local marketing opportunities and deliver cohesive go-to-market plans.
Develop best-in-class sales enablement, content marketing and trade marketing for Mexico in support of channel sales partners.
Develop and monitor KPIs, using data-driven insights to optimize marketing performance and maximize ROI across all channels.

7+ years of marketing experience in consumer-facing industries (entertainment, media, sports, or technology preferred).
Bachelor’s degree in Marketing, Communications, or related field.
Demonstrated success in launching or scaling consumer brands in Mexico.
Bilingual proficiency in Spanish and English.
Impressive references and a portfolio showcasing impactful campaigns.

Please note: The benefits details below are specific to U.S.-based employees. If you are applying from Mexico, your recruiter will share information about benefits specific to your location during the interview process.
For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

Head of Marketing

Key skills