FSO, Business Consulting - Studio & Marketing Transformation - Manager

EY is a global leader in professional services, and they are seeking a Manager in their Studio+ Marketing Transformation practice. In this role, you will help Financial Services organizations transform their customer engagement strategies through innovative marketing solutions and AI capabilities.

Responsibilities:

• Lead marketing transformation engagements across strategy, operating model design, marketing operations, performance measurement, and marketing forecasting
• Advise Financial Services clients on B2B, B2C, and B2B2C marketing models, including ABM, customer acquisition, retention, loyalty, onboarding, cross-sell, advisor enablement, broker distribution, and embedded distribution strategies
• Bring leading-edge perspectives on Generative Engine Optimization (GEO), AI-powered personalization, agentic marketing, and modern measurement approaches
• Integrate AI-enabled marketing technologies into client solutions and internal delivery methodologies
• Manage engagement delivery, including quality, financial performance, and risk management
• Build and maintain trusted client relationships and identify opportunities to expand EY’s impact and value
• Coach and develop junior team members while contributing to thought leadership and proposal efforts

Requirements:

• Bachelor's degree; MBA or Master's degree preferred
• 5+ years of experience in marketing consulting, marketing transformation, or Financial Services marketing
• Experience within Wealth & Asset Management, Banking & Capital Markets, and/or Insurance sectors
• Expertise in at least three of: Marketing Strategy, Marketing Operating Model, Marketing Operations, Performance Measurement, or Marketing Forecasting
• Experience supporting B2B, B2C, and/or B2B2C marketing initiatives
• Hands-on experience leveraging AI tools and technologies to enhance client outcomes and productivity
• Familiarity with GEO, AI-driven marketing, agentic marketing, and next-generation measurement approaches
• Willingness to travel up to 50–80%
• Experience within a leading Financial Services institution, agency, or consulting organization
• Experience leading cross-functional teams in a studio, agency, consulting, or transformation environment
• Experience designing or implementing AI-enabled marketing use cases, including generative content, AI agents, and AI-driven personalization
• Exceptional executive presence, presentation, and storytelling capabilities