Key skills
AnalyticsLeadershipCommunicationSales
About this role
Role Overview
- Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans
- Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations
- Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion
- Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments
- Direct global marketing budget spend to maximize business impact and ROI
- Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications
- Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations
- Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness
- Align global and regional marketing execution while enabling local market relevance
- Partner with Product, Sales, and Engineering to translate strategy into focused execution
Requirements
- 12+ years of progressive marketing leadership experience, including global scope
- Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC)
- Strong track record of driving demand generation, pipeline growth, and measurable business impact
- Experience in B2B, industrial, test and measurement, or other complex technical environments preferred
- Fluency in digital marketing, analytics, and modern marketing practices
- Strong commercial acumen with the ability to align marketing strategy and budgets to revenue outcomes
- Track record of building high-performing teams and developing organizational capability
- Strong executive presence, communication skills, and leadership effectiveness
- Willingness to travel as required to support global teams and business needs
Benefits
- Preference for on-site/hybrid at Tektronix headquarters in Beaverton, OR but will accept remote applicants