Senior Marketing Manager

Role Overview

• Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals
• Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences
• Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB
• Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window
• Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts
• Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance
• Track and report on campaign KPIs; iterate based on data
• Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting
• Build and optimize lead nurturing workflows through marketing automation tools
• Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway's tech stack
• Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders
• Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy)
• Contribute to the content and communications calendar in support of Agency LOB goals
• Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion
• Develop sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides — aligned to the Agency LOB buyer journey
• Ensure all materials adhere to Goodway's brand voice, style, and guidelines
• Support planning and execution of marketing events relevant to the Agency LOB, including field events, sponsored activations, and industry conferences
• Coordinate pre
• and post-event communications and follow-up campaigns to maximize pipeline impact
• Work closely with Agency LOB business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing action
• Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management
• Contribute to team documentation and playbooks to ensure continuity beyond the contract period.

Requirements

• 5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs
• Prior experience marketing to or within the agency ecosystem strongly preferred
• Proven track record running email marketing and lead nurturing programs in marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent)
• Strong product and solutions marketing instincts able to translate complex service offerings into clear, compelling messaging
• Hands-on sales enablement experience; comfortable working directly with sales and BD teams
• Experience supporting or managing event marketing in a B2B context
• Ability to operate independently with minimal ramp time this role requires someone who can assess, prioritize, and execute quickly
• Excellent written and verbal communication skills; strong editorial judgment
• Comfortable working in a fast-moving environment where priorities may shift.

Benefits

• Health insurance
• Paid time off
• Flexible working arrangements
• Professional development opportunities