Manager, Portfolio Marketing & Campaigns

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. The Manager, Portfolio Marketing & Campaigns is responsible for shaping portfolio positioning and executing integrated marketing campaigns to drive engagement and business growth.

Responsibilities:

• Owns the development and evolution of messaging, positioning, and value propositions across TCC’s global portfolio of solutions
• Align portfolio narrative to key buyer personas (Marketing Leaders, Channel Leaders, Partner Leaders) and their business priorities
• Translate market insights, partner dynamics, and buyer needs into portfolio-level go-to-market strategy and messaging frameworks
• Ensure consistency between portfolio messaging, sales narratives, and campaign execution
• Establish and maintain the core messaging architecture used across sales, marketing, and client-facing execution teams
• Design and launch integrated, multi-channel campaigns (digital, events, content syndication, paid media, email, social) that activate portfolio positioning and commercial priorities
• Own end-to-end campaign lifecycle: brief → build → launch → optimize → report, ensuring alignment to portfolio messaging and go-to-market strategy
• Partner with sales, product/portfolio, and delivery teams to align campaigns with pipeline and revenue goals
• Coordinate across internal teams to ensure campaigns are executed on time, on message, and on budget
• Ensure all campaigns are grounded in and reinforce defined portfolio messaging and value propositions
• Demonstrate the value of our marketing efforts back to the business: define KPIs tied to pipeline, engagement, partner activation, and revenue influence
• Partner closely with leadership and Communities marketing to establish and follow consistent shared processes and reporting standards
• Analyze campaign performance and funnel progression to identify optimization opportunities
• Translate results into clear, executive-ready narratives that articulate business impact (pipeline generated, influence, engagement lift)
• Build repeatable reporting frameworks that reinforce TCC’s value to clients and internal stakeholders
• Develop and manage social media campaigns that amplify portfolio offers and integrated programs
• Create and oversee campaign-aligned content across LinkedIn and priority channels
• Manage social calendars, paid promotion, and audience targeting strategies
• Monitor engagement and optimize campaigns based on performance insights
• Partner directly with sales teams to support pipeline generation, new business, and renewals
• Collaborate with GTM Strategy, Marketing, and Delivery to ensure programs are strategically aligned and executable
• Act as a connector across portfolio, campaign execution, and sales enablement to improve speed and consistency
• Contribute to building scalable, repeatable campaign frameworks across the TCC portfolio

Requirements:

• 3-6 years in B2B technology portfolio, or integrated marketing (technology/channel ecosystem preferred)
• Proven experience owning portfolio-level or product marketing positioning and messaging, not solely campaign execution
• Proven success launching and managing multi-channel campaigns that drive pipeline, grounded in defined-portfolio positioning and go-to-market strategy
• Strong understanding of demand generation, partner marketing, and B2B buyer journeys, including how they inform portfolio positioning and go-to-market strategy
• Experience with marketing automation, CRM, and campaign performance reporting
• Strong storytelling and communication skills—able to translate data into business impact