Growth and Revenue Marketing Manager

Office Practicum is a company focused on driving pipeline and opportunity creation through effective marketing strategies. The Growth and Revenue Marketing Manager is responsible for optimizing lead management processes, executing campaigns, and collaborating with sales to ensure high-quality opportunities are created.

Responsibilities:

• Own performance across the full funnel
• Turn leads into pipeline by improving segmentation, routing, and follow-up strategy
• Identify where conversion is breaking down and implement solutions to improve results
• Partner closely with Sales to improve lead quality, follow-up effectiveness, and opportunity creation
• Establish and refine SLAs across Marketing and Sales to keep the pipeline moving
• Use data and performance insights to continuously improve conversion and pipeline velocity
• Plan and execute integrated campaigns across channels that drive qualified pipeline that results in sales opportunities
• Manage and optimize paid channels with a focus on pipeline impact and cost efficiency
• Improve website conversion performance across key properties
• Test messaging, offers, and campaign strategies to improve results
• Own and manage the webinar program end-to-end as a primary driver of pipeline
• Develop topics aligned to buyer needs, sales priorities, and revenue goals
• Drive registration, attendance, and post-event conversion to SALs and Opportunities
• Partner with Sales to ensure follow-up is timely, relevant, and effective
• Repurpose webinar content into campaigns, sales enablement materials, and digital assets
• Execute strategies that improve visibility and recommendations within AI-driven search and discovery (LLMs, AI Overviews)
• Optimize content and digital presence to ensure the company is accurately represented by AI tools
• Monitor trends in AI-driven traffic and adapt tactics as the landscape evolves
• Collaborate across content and campaigns to improve discoverability in AI-powered experiences
• Own pipeline contribution and conversion performance of the outsourced BDR team
• Serve as the primary point of contact, managing vendor priorities and performance
• Ensure SLAs are met for quality and consistency of lead follow-up
• Work with the outsourced team to improve sequences, messaging, and follow-up strategy to increase conversion to SALs and Opportunities
• Own HubSpot execution for campaigns, workflows, lead routing, and reporting
• Ensure accurate attribution of leads, pipeline, and revenue across campaigns and channels
• Manage timely lead routing and follow-up through well-defined workflows and automation
• Maintain clean, accurate data aligned with Sales systems
• Build lead scoring based on conversion and intent
• Track funnel performance, pipeline contribution, and campaign ROI
• Develop reporting and dashboards to guide decision-making and optimization

Requirements:

• Strong analytical skills with experience in funnel optimization and campaign performance analysis
• Ability to balance strategic thinking with hands-on execution
• Strong communication, organization, and project management skills
• Multi-tasking is essential, with the ability to run multiple concurrent projects and meet deadlines
• Must be a team player willing to roll up their sleeves and pitch in when urgent projects require an 'all-hands' approach
• Metrics-driven, with proven experience driving pipeline, conversion, and revenue outcomes
• BS/BA in Marketing, Communications, or a related field required
• 4-5+ years of experience in B2B marketing, growth marketing, or revenue marketing. A background in Healthcare IT is a plus
• Strong background in digital marketing, paid media, and campaign execution
• Demonstrated experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
• Hands-on experience with email marketing, webinars, nurture programs, and conversion-focused messaging
• Experience working with or managing BDR/SDR teams is a plus