Define and execute Tubi’s long-term strategy for advanced measurement, attribution, and outcomes intelligence.
Transform measurement into a scalable business capability that enables experimentation, optimization, continuous learning, and revenue growth.
Serve as the strategic business leader for measurement and outcomes capabilities by defining strategic priorities, methodologies, and commercialization.
Shape Tubi’s evolution toward an Outcomes Intelligence Platform by guiding strategic platform investments and integrating partner solutions.

10+ years in advertising measurement, media analytics, ad technology, data strategy, or outcomes measurement.
Deep expertise across:
Experimentation & Incrementality
Demographic and Behavioral Audiences
Outcome Attribution Methodologies
Clean Rooms
Identity Resolution
Privacy-enhancing technologies
Experience working with Product, Engineering, and Data Science organizations to launch technical capabilities.
Experience developing measurement strategy for streaming, digital media, or advertising technology.

Director, Advanced Data – Measurement Solutions

Key skills