Associate Insight Director – Mat Leave

Role Overview

• Own end-to-end delivery of insight projects:
• Lead project design, methodology and approach
• Own timelines, budgets, and delivery against client expectations
• Manage quantitative and qualitative research (survey design, discussion guides, etc.)
• Oversee analysis and ensure insight quality and rigour
• Translate findings into clear, strategic recommendations
• Deliver compelling reports and presentations to clients and stakeholders
• Drive high-quality, culturally relevant insight:
• Identify and articulate key trends, themes and cultural signals
• Connect data into clear, actionable narratives
• Ensure outputs reflect Think Stylist’s voice and expertise
• Leverage AI tools to support analysis, synthesis, and trend identification
• Oversee the ecosystem that powers our insight:
• Own the effective use and optimisation of research platforms
• Oversee the health, quality and output of research communities
• Manage relationships with external suppliers and partners
• Ensure processes are efficient, scalable, and deliver high-quality data
• Identify opportunities to improve tools, platforms, and ways of working
• Ensure Think Stylist effectively supports the wider business:
• Own or oversee key internal insight programmes
• Respond to ad hoc data and insight requests from across the organisation
• Translate insight into clear, actionable outputs for internal stakeholders
• Help embed a data-informed mindset across teams
• Ensure insight is accessible, relevant, and used to drive decision-making
• Support growth through insight-led impact:
• Support the Head of Agency on client projects, proposals and pitches
• Contribute to commercial materials and storytelling
• Identify opportunities to grow existing accounts or generate new ones
• Build strong client relationships and act as a trusted insight partner
• Ensure all outputs clearly link to commercial value
• Support team effectiveness and capability:
• Guide junior team members
• Ensure smooth project workflows and delivery standards
• Help prioritise workload across projects and internal demands
• Contribute to continuous improvement of processes and operations
• Support the evolution of modern insight practices:
• Integrate AI tools into research workflows to improve efficiency and depth
• Explore new approaches to combining qualitative and quantitative insight
• Help build scalable, future-facing research capabilities

Requirements

**Skills **

**Essential **

• Designs and manages complex qualitative and quantitative research, ensuring methodological rigour and relevance to business outcomes.
• Interprets complex data sets, identifies patterns and translates findings into actionable insight.
• Synthesises data into clear narratives that influence stakeholders and support strategic decisions.
• Builds and maintains effective relationships, influencing clients and internal stakeholders.
• Understands commercial drivers and applies insight to support revenue growth and business performance.
• Manages external partners to ensure delivery against agreed standards of quality, cost and timelines.
• Applies new tools, technologies and approaches, including AI, to improve insight generation and delivery.
• Influences organisation, clients and peers
• Works under broad direction with accountability for outcomes
• Applies judgement in complex situations
• Balances competing priorities across multiple workstreams

Experience

• Comfortable running market research projects end-to-end with minimum to no supervision
• Track record of achieving repeat business with past as well as new clients
• Confident building trust with clients
• Background in Agency, consultancy or client-side insight environments
• Mixed methods research (qualitative and quantitative)
• Cultural, media or audience insight
• Use of research platforms, communities and AI-enabled tools
• Managing multiple concurrent projects in a fast-paced commercial context