Manage day-to-day social media activity across platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels
Develop monthly content calendars aligned with each client’s brand, audience, campaigns, and business goals
Maintain a consistent brand voice and visual direction across client accounts
Track content performance and prepare clear reports with insights and recommendations
Identify relevant trends, formats, creators, and cultural moments that brands can use authentically
Support campaign ideation for launches, events, seasonal promotions, and special offers
Help manage paid social campaigns, including audience targeting, campaign setup, testing, optimization, and reporting
Collaborate with internal teams and clients to gather feedback, approvals, and campaign information
Manage multiple client accounts, deadlines, and content workflows simultaneously

4+ years of experience managing social media for brands, agencies, or multiple client accounts
Strong experience with organic social media strategy, content planning, publishing, and community management
Hands-on paid social experience
Experience working with hospitality, restaurants, hotels, travel, lifestyle, food and beverage, or consumer brands
Excellent English and the ability to adapt tone of voice across different brands
Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and current social media best practices
Experience with Meta Ads Manager and social media scheduling tools
Experience creating content calendars and managing approval workflows
Experience analyzing campaign insights, identifying trends, and making optimization recommendations
Good visual judgment and the ability to brief creative teams effectively
Ability to manage multiple accounts and priorities in a fast-paced agency environment
Comfortable communicating with clients and presenting recommendations

Social Media Manager, Hospitality

Key skills