Execute outbound prospecting campaigns through email, phone, LinkedIn, and other outreach channels
Generate qualified meetings and pipeline opportunities for the School Relations team
Support territory prospecting efforts by identifying district contacts, organizational priorities, funding opportunities, and potential customer needs
Conduct initial outreach and qualification conversations with district and school stakeholders
Partner closely with School Relations Directors to support strategic account engagement
Follow up on inbound leads, events leads, and marketing campaigns in a timely manner
Maintain accurate activity tracking, lead updates, and customer records within Salesforce
Support execution of campaigns and customer outreach initiatives
Reinforce consistent messaging and customer-centered communication practices
Monitor outreach effectiveness and provide feedback on campaign performance and market response
Collaborate cross-functionally with Marketing and Sales teams to support a strong customer journey
Stay informed on company offerings, state initiatives, district priorities, and trends within the K–12 education landscape
Support operational excellence through disciplined CRM usage, activity management, and follow-through
Participate in ongoing training, coaching, and professional development activities

1-3 years of experience in sales, customer engagement, lead generation, or education-related roles
Strong written and verbal communication skills
Highly organized with strong attention to detail and follow-through
Comfortable engaging customers through phone, email, virtual meetings, and digital communication platforms
Experience using CRM systems such as Salesforce preferred
Strong interpersonal and relationship-building skills
Bachelor’s degree or equivalent experience preferred

Sales Development Representative

Key skills