Identify relevant global industry events (e.g., OCP, Data Center World, DCD, ASHRAE) and work with Customer Marketing on execution, for example, speaking opportunities, booths, sponsored content (digital and physical).
Build and maintain relationships with industry associations and conference organizers to strengthen Solstice’s thought leadership presence
Translate complex technical performance data into compelling case studies, white papers, and technical briefs.
Develop and manage marketing collateral including sales decks, brochures, landing pages, and LinkedIn content with Customer Marketing (for material creation).
Define creative content, align on marketing channels, media in partnership with Customer Marketing.
Monitor competitor activity, product launches, and messaging to maintain a real-time competitive landscape view.
Produce monthly market intelligence reports with actionable insights for leadership and sales teams.
Track and incorporate global regulatory trends (e.g., PUE, GWP) into marketing messaging.
Support eco-system partnerships with key stakeholders to drive new product development.
Manage global data center portal to support Business Development teams with market analysis.

Education: Bachelor’s degree in marketing, Business, Engineering, or related field
Experience: 5+ years in B2B marketing, preferably in data centers, HVAC, thermal management, or specialty chemicals
Technical/Functional Skills: Ability to understand and communicate complex technical concepts (e.g., cooling technologies, refrigerants)
Project Management: Proven ability to manage multiple stakeholders, vendors, and deadlines simultaneously
Communication: Exceptional written and verbal communication skills with strong storytelling ability
Travel Requirements: Ability to attend and support global industry events and conferences
Operational Conditions: Comfortable working in a fast-paced, cross-functional environment with technical and commercial teams

Senior Strategic Marketing Specialist – Data Center

Key skills