Lead planning, execution, and optimization of integrated marketing programs.
Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
Manage campaign calendars, priorities, and resource alignment across marketing functions.
Establish clear reporting and processes for global standards.
Partner with Sales and RevOps to support enterprise growth priorities.
Drive demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings.
Serve as the central orchestrator for integrated conversion marketing campaigns across teams.
Lead, coach, and develop demand generation resources (team of 2-4).

10+ years of progressive B2B marketing experience.
5+ years leading demand generation, growth marketing, or revenue-focused marketing teams.
Experience supporting both digital/self-service and enterprise sales motions.
Demonstrated success driving qualified pipeline growth in a B2B environment.
Experience leading integrated campaigns across multiple channels.
Strong understanding of marketing automation, CRM systems, and modern demand generation practices.
Experience partnering closely with Sales and RevOps teams.
Strong analytical, strategic, and business acumen.

Director, Demand Generation

Key skills