Serve as the primary Marketing contact to the business represented and work across Marketing to develop marketing plans and tactics that leverage marketing capabilities to achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships.
Collaborate with internal and external marketing partners to develop and execute marketing programs for the business; ensure alignment of all strategies to the Truist Purpose and Brand.
Set the team's direction and communicate individual and team priorities and develop talent.
Develop marketing strategies intended to achieve operational and financial results using all marketing channels including digital.
Lead highly complex and visible projects with notable risk and complexity while Managing deliverables for the team against expected results.
Identify and resolve technical, operational, risk management, business, and organizational challenges.
Make leadership decisions within established policies, procedures, and established objectives.
Monitor client needs and competitive market place, and provides ongoing marketing support that ensures the competitiveness of offered products and services.
Develop and manage budget and resource allocation.
Typically manage a team of professional-level contributors and/or large-scale programs.

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process
Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Demonstrated budget management experience
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated understanding of clients through interpretation and user research and analytics
Strong relationship building skills resulting in the ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Strong presentation skills and communication skills

Client Marketing Manager

Key skills