Tone of Voice Development
Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands.
Translate brand positioning into clear, usable writing systems (voice principles, do/don't examples, messaging frameworks).
Ensure tone is adaptable across channels while remaining consistent and recognizable.
Continuously evolve voice guidelines based on performance and brand needs
Digital Copywriting & Execution
Write high-performing copy across digital-first channels including: SMS/texting marketing, social media captions, email and marketing automation, digital ads and web content
Support occasional print copy needs (flyers, direct mail, etc.) as extensions of campaigns
Adapt messaging for different audiences, services, funnel stages
AI-Enabled Copy Systems
Build and maintain AI-powered copywriting agents to scale content creation
Translate tone of voice guidelines into effective prompts and structured workflows
Use AI tools to generate, refine, and iterate on copy while maintaining quality and brand integrity
Identify opportunities to improve speed and consistency through automation and templating
Performance & Optimization
Use performance data (engagement, CTR, conversions, etc.) to refine messaging
Test and iterate on headlines, hooks, and offers to improve effectiveness

4–7 years of experience in copywriting, content, or digital marketing roles
Strong portfolio demonstrating digital-first copywriting (SMS, email, social, ads, etc.)
Experience developing or working within brand voice/tone of voice systems
Experience using AI tools to support copywriting workflows (e.g., ChatGPT, Claude, etc.)
Experience in multi-location or franchise-based businesses
Experience with A/B testing and performance marketing
Familiarity with CRM and marketing automation platforms

Digital Copywriter

Key skills