Evolve and ensure consistency of meutudo’s tone of voice across all touchpoints (product, campaigns, CRM, social media);
Create strong creative concepts that connect the brand’s purpose with business objectives;
Translate complex financial market topics into clear, engaging, and proprietary narratives;
Collaborate with teams to ensure the brand’s personality is present at every stage of the customer journey;
Act as a creative leader within the team, raising technical standards and bringing branding references that challenge the status quo.

Established experience as a Senior Advertising Copywriter with a strong background in branding, positioning, and development of high-impact integrated campaigns;
Ability to conceive, present, and defend creative concepts, aligning brand strategy, business goals, and consumer behavior insights;
Mastery in creating narratives for different formats and channels, such as 360° campaigns, films, web series, manifestos, digital assets, activations, and branded content;
Excellent command of language and the ability to move between emotional and rational communication, adapting tone of voice, message, and approach according to audience and context;
Strategic branding perspective, understanding brand building as a long-term asset that can drive growth, relevance, and value generation for the business;
Portfolio demonstrating a leading role in creating campaigns where copy was the primary element in developing brand identity, positioning, and differentiation.

Meal/food allowance loaded on an iFood card (yes, you can order your favorite dish!)
Daily transportation credit on the iFood card so you can get where you need to go
Health insurance — the company covers 100% of the monthly premium (co-pay applies)
TotalPass for fitness and physical activity
Star Bem and Avus — health platforms and discounts to support your wellness journey
Childcare assistance (in accordance with the current collective bargaining agreement)
One day off per month to enjoy as you wish
Birthday voucher so you can celebrate your way
Annual PPR program (profit-sharing/performance bonus), because growing together is more rewarding!

Senior Advertising Copywriter

Key skills