Brand Marketing Manager

Role Overview

• Help lead Acorns and Acorns Early in shaping, shipping, and scaling the brand at a pivotal moment in our growth.
• Lead high-impact brand marketing campaigns, execute content creator strategy, and bring integrated activations to life with speed, creativity, and founder-level energy.
• Jump in headfirst to help us grow our brand platform, scale upper-funnel reach, bring new products to market, and deepen our connection with young investors and parents.
• Build Integrated Campaigns: Design and execute impactful, content-first brand campaigns across social, digital, in-app, PR, partnerships, experiential, and influencer channels.
• Write Creative Briefs & Positioning: Craft exceptional brand positioning, creative briefs, and marketing plans that connect cultural moments directly to the Acorns brand mission.
• Execute End-to-End: Own the campaign lifecycle from original ideation through execution and post-launch optimization, ensuring total precision in delivery.
• Leverage Emerging AI Tools: Proactively integrate AI tools and workflows into the creative development process to scale content production, increase campaign agility, and explore innovative storytelling mediums.
• Manage Agencies & Partners: Confidently represent the Brand Marketing team with external agencies, creators, and internal leadership, successfully navigating legal and compliance requirements.
• Drive Creator Marketing: Support full-funnel creator and influencer marketing strategies from high-level brand awareness down to conversion-driven demand.

Requirements

• 6–9 years of experience in brand marketing, social media strategy, branded content programs, or influencer/creator management.
• Proven track record of executing multi-channel, social-first integrated campaigns from the ground up.
• Impeccable strategic judgment and a deep understanding of internet culture, social trends, and community building.
• Strong cross-functional collaboration skills to seamlessly collaborate with creative, legal, compliance, and agency relationships.
• Thirst for delivering game-changing products and campaigns that redefine how families look after their financial wellness.
• Exceptional drive and precision in delivery, with the agility to project manage and prioritize under tight timelines. You do not shy away from a contract, workback schedule or compliance review.
• AI Curiosity & Aptitude: A strong interest and hands-on agility in applying generative AI tools across workflows—from copy ideation to content asset generation—to amplify output and speed.
• Analytical curiosity to comfortably apply data, learnings, and insights to inform strategy that drives our goals and measure performance.
• A belief that your work is tied to your life's mission and optimism about the potential of societal change.

Benefits

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events
• Talented and motivated team members who care deeply about one another, our mission, and our customers.
• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.