Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features
Identify accounts that are ready for upsell or cross-sell based on where they are in their journey
Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics
Collaborate with the Webinars & Virtual Events Lead on customer-segment programming
Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in-product, and email touchpoints
Collaborate with Customer Success on playbooks that combine CS outreach with marketing-sourced content and campaigns
Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle
Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics
Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution
Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership

5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers
Experience working directly with Customer Success or Account Management teams
Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
Marketing experience in the cybersecurity industry
Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue.

Customer Marketing Manager

Key skills