drive product marketing strategy across lines of business and member segments.
Lead the development of integrated marketing strategies for Medicaid and Healthy Horizons, aligned with business goals and regulatory requirements.
Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging.
Oversee campaign planning, creative development, and performance tracking.
Serve as a subject matter expert on Medicaid audiences, market dynamics, and communication best practices.
Guide cross-functional teams in executing high-impact, community-focused marketing initiatives.

Bachelor’s degree in Marketing, Communications, or related field.
10+ years of experience in healthcare marketing, with a focus on Medicaid or government programs.
Deep understanding of Medicaid regulations, member engagement strategies, and culturally competent communications.
Proven leadership in cross-functional collaboration and campaign development.
Experience collaborating with cross-functional teams including Product, Compliance, Legal, and marketing creative.
Strong strategic thinking and analytical skills, with the ability to translate complex policy and market dynamics into actionable marketing strategies.
Excellent communication and leadership skills, with experience presenting to senior stakeholders and external partners.

medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
short-term and long-term disability
life insurance and many other opportunities

Principal – Medicaid Product Marketing

Key skills