Take over all media buying, lifecycle marketing, and search strategy from legacy agencies, driving hands-on execution across channels in the initial phases.
Audit and optimize the Shopify ecosystem to increase conversion rates, improve average order value, and eliminate cart abandonment.
Build, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and other key social platforms.
Deploy and manage email and SMS marketing automation flows using Klaviyo and conversational AI tools (like Overjoy.ai).
Design and execute SEO and AI Engine Optimization (AEO) strategies to capture organic search traffic.
Build and maintain bi-weekly performance dashboards to track essential KPIs like CAC, ROAS, LTV, and margins.
Draft standard operating procedures (SOPs) and build a hiring plan to recruit and manage future marketing specialists as the department grows.

7+ years of hands-on e-commerce experience scaling physical DTC products in the U.S. market.
Communicate with proficient written and verbal English skills to confidently author marketing copy, write SOPs, and present reports.
Strong, hands-on experience running paid ad campaigns directly within Meta Ads Manager and Google Ads.
Deep familiarity with building, managing, and optimizing e-commerce storefronts on Shopify.
Proven experience building and managing lifecycle workflows and automated flows inside Klaviyo.
Independent, results-driven owner's mindset to comfortably manage revenue targets and department budgets.
Experience with gardening, lawn care, CPG, or seasonal outdoor products is a huge plus, but definitely not a dealbreaker.

Salary: $4,000+ per month.
Paid Time Off: 7 days of scheduled PTO plus 5 paid sick days per year (with room to double based on tenure)
Observed Holidays: Fully paid U.S. federal holidays off to keep you aligned with our core operating schedule.
100% Remote: Complete location independence, working from your home office anywhere within Latin America.
High Impact: The opportunity to build, lead, and establish a brand-new e-commerce department from scratch, backed by growth capital.

Head of Marketing

Key skills