Independently planning, executing, and analyzing the effectiveness of online and offline marketing campaigns
Co-creating marketing strategies with Business Managers for key markets and customer segments
Coordinating project teams (digital, content, sales, promotions) and collaborating with external agencies
Creating campaign schedules and managing project tasks
Managing marketing budgets and controlling project costs
Monitoring campaign results, reporting on effectiveness, and optimizing activities based on data
Ensuring communication and visual consistency in line with the brand identity and the company’s strategic direction
Building and maintaining relationships with internal and external stakeholders
Defining and analyzing key performance indicators (KPIs)

At least 5 years of experience in marketing
Experience in running multichannel campaigns (online + offline)
Practical knowledge of analytical and marketing tools (Google Analytics, Meta Ads, Piwik, CRM systems)
Ability to manage a budget and make data-driven decisions
Proficiency in using project management tools (e.g., Monday.com, Trello, Asana, Jira)
Excellent organizational skills and the ability to manage multiple projects simultaneously
Proactivity, energy, and the ability to act quickly
Ability to collaborate with teams with diverse skill sets
Experience in the following industries is a plus: ed-tech, media & entertainment, creative agencies, startups, or consumer goods.

Customer Marketing Manager

Key skills