AssetWatch®Remote
B2B Marketing Manager
United States of America
Full Time
2 hours ago
$100,000 - $121,000 USD
No H1B
Key skills
HubSpotSalesforce CRMB2B SaaS marketingDemand generationIntegrated campaign executionMarketing automationPipeline generationCampaign performance optimizationA/B testingCAN-SPAM complianceGDPR complianceSaaSSalesforceCRMA/B TestingSales
About this role
AssetWatch is a company dedicated to enhancing manufacturing uptime through innovative condition monitoring solutions. They are seeking a B2B Marketing Manager to own the strategy and execution of multi-channel campaigns aimed at driving revenue and qualified opportunities in a fast-scaling SaaS environment.
Responsibilities:
- Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
- Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
- Own campaign execution end-to-end, including building and launching campaigns in HubSpot
- Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
- Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
- Manage campaign workflows and triggers to support lead generation and nurture efforts
- Ensure campaigns are properly tracked, tagged, and attributed
- Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
- Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
- Support sales with campaign insights, follow-up strategies, and enablement materials
- Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
- Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
- Build and maintain campaign reporting dashboards in HubSpot
- Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
- Maintain clean campaign data and proper attribution tracking
Requirements:
- 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
- Hands-on experience executing campaigns in HubSpot (or similar MAP)
- Strong understanding of pipeline generation and SaaS funnel metrics
- Experience working with Salesforce CRM and marketing-sales alignment
- Ability to manage both strategy and execution in a fast-paced environment