Own marketing performance evaluation across all acquisition channels.
Analyse campaign, audience, creative, landing page, funnel, trialist promotion and channel performance to identify opportunities for improvement.
Investigate performance trends and diagnose the root causes of changes in volume, efficiency, conversion and customer quality.
Translate complex datasets into actionable recommendations that improve acquisition performance.
Partner with channel specialists and agency partners to identify optimisation opportunities.
Own acquisition forecasting and rolling re-forecasts across all marketing channels.
Continuously monitor actual performance against forecast and proactively identify emerging risks and opportunities.
Update forecasts based on real-time performance, market conditions, trading trends and business priorities.
Develop data-driven recommendations for media investment across channels.
Evaluate channel efficiency, scalability and contribution to overall business performance.
Develop and maintain performance reporting frameworks and dashboards.
Communicate insights and recommendations clearly to senior stakeholders.

Significant experience in marketing performance, media performance, growth marketing, commercial analytics or marketing analytics.
Proven experience building forecasts, reforecasts and investment models.
Strong understanding of performance marketing channels including Paid Search, Paid Social, Affiliate, Display and other acquisition channels.
Experience translating complex data into commercial recommendations.
Strong experience working with large datasets and performance reporting.
Experience influencing senior stakeholders through data-driven insights and recommendations.
Exceptional analytical and problem-solving capability.
Strong commercial acumen and understanding of acquisition economics.
Experience using BI tools such as Looker, Tableau, Power BI or similar.
Ability to simplify complexity and communicate clearly.

Senior Marketing Performance Manager

Key skills