Performance Marketing Manager (Automation Focus) (f/m/d)

PiNCAMP is the camping startup of ADAC, ANWB and TCS, aiming to digitize the camping industry across Europe. As a Performance Marketing Manager, you will bridge technical innovation and operational excellence, focusing on building a scalable, AI-driven marketing infrastructure to enhance campaign efficiency and streamline marketing processes.

Responsibilities:

• You are responsible for the end-to-end automation of our marketing processes. Your goal is to minimize manual operational effort in performance marketing through intelligent workflows
• You will conduct deep-dive analyses of our existing marketing landscape, identify inefficiencies, and maintain a prioritized backlog for continuous process optimization
• Working closely with stakeholders, you will develop a technical roadmap for marketing automation and implement it independently—from initial concept to go-live
• You will link inventory data with first-party user data to build highly personalized, automated campaign workflows that measurably increase our efficiency
• Acting as a 'technical translator,' you will work closely with BI, IT, and our shareholders to seamlessly integrate marketing tools into our system landscape
• You don't just use existing tools (Scripts, Channel Managers, Product Feeds), but you actively evolve them—specifically by integrating AI-driven processes (LLMs, Agents) for content creation or bid management
• You will monitor performance metrics across all channels and proactively derive optimization measures, which you will coordinate directly with your manager

Requirements:

• At least 3 years of professional experience managing complex campaigns, with a clear focus on Google Ads and Meta Ads
• Proficient in workflow automation tools like n8n or Zapier to seamlessly connect processes across multiple platforms
• Ability to write or adapt Google Ads Scripts (JavaScript) and leverage APIs to eliminate manual tasks
• Excellent analytical skills, particularly in Google Analytics 4 (GA4)
• Understanding of the technical preparation of first-party data to make it actionable for advanced targeting
• Initial experience implementing AI Agents or LLM-based workflows to scale creative production or campaign management
• Business-fluent in both German and English, enabling successful collaboration with local teams and international stakeholders
• Ability to translate complex technical concepts into clear, understandable language for BI, IT, and various stakeholders
• Proficiency in Dutch would be a strong plus