Sr. Marketing Manager

WDG, an Agital Company, is a modern marketing collective built for scale, efficiency, and impact. They are seeking a Sr. Marketing Manager to take ownership of planning, executing, and measuring marketing efforts that drive business growth, utilizing AI tools to enhance campaign strategies and lead generation.

Responsibilities:

• Set the direction for WDG’s marketing efforts and own the execution
• Use AI tools intentionally and fluently to strengthen campaign strategy, accelerate content production, sharpen messaging, and improve reporting
• Turn positioning and value into coherent campaigns and programs across channels
• Generate and nurture leads through email, web, social, and partner channels
• Plan and execute integrated programs that support pipeline goals
• Track performance tied to awareness, qualified leads, and the sales pipeline and report on what’s working, what isn’t, and where to adapt
• Work closely with leadership to keep marketing aligned with business priorities

Requirements:

• Demonstrated, hands-on fluency with AI tools. You use them to make your marketing plans smarter, faster, and more effective, and you can speak to how and why
• 5+ years of B2B marketing, demand generation, or growth experience
• Experience owning marketing work end-to-end: strategy, execution, and results
• Strong understanding of lead generation, nurture, and funnel dynamics
• Comfort using data to make decisions and inform next steps
• A self-directed approach and readiness to take ownership
• Experience with marketing professional services, agencies, or enterprise offerings
• Close collaboration with sales or leadership on pipeline goals
• Experience building repeatable marketing processes from scratch
• A strong point of view on where AI is heading in marketing and how to stay ahead of it