Key skills
Google Ads ManagerLinkedIn Campaign ManagerMeta Business SuiteData AnalysisAI LiteracySEO AwarenessB2B MarketingB2C MarketingAILarge Language ModelsKPI Management
About this role
Enable is a company focused on simplifying pricing and rebate management through their intelligent platform. They are seeking a performance-driven marketer to own their paid media strategy, focusing on maximizing ROAS through various paid media channels and AI-driven search platforms.
Responsibilities:
- Strategic Ownership: Develop global campaigns, drive content and ad strategy in support of campaigns, manage segmentation, and ensure integrated approach with broader demand generation initiatives
- Paid Media Execution: Develop, execute, and optimize comprehensive paid media campaigns across ad platforms to drive lead generation
- AI Search Optimization: Pioneer testing and advertising strategies on emerging AI-driven search platforms to ensure brand visibility in the next evolution of search
- Intent-Based ABM Strategy: Leverage intent data (e.g., 6sense, Demandbase, Bombora) to design highly targeted account-based marketing (ABM) campaigns
- Budget & KPI Management: Manage significant monthly ad spends, ensuring budget pacing and rigorous optimization toward Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) targets
- Reporting & Analysis: Monitor campaign performance daily; develop and share meaningful insights with executive team, campaign managers and broader marketing team
Requirements:
- 6+ years of experience in digital marketing with a primary focus on paid media buying
- Proven track record of managing monthly ad budgets exceeding $50k+ (or relevant scale)
- Experience implementing successful B2B or B2C acquisition campaigns
- Deep technical expertise in Google Ads Manager, LinkedIn Campaign Manager, and Meta Business Suite
- Strong analytical skills with the ability to interpret complex datasets to make rapid budget allocation decisions
- Familiarity with the mechanics of Large Language Models (LLMs) and how they impact search behaviors and ad inventory
- Understanding organic search principles and how they correlate with paid strategies
- Preferred experience managing external agencies