Digital Marketing Manager

Meso Scale Diagnostics, LLC. is a company focused on managing its digital presence and generating qualified pipeline and revenue. The Digital Marketing Manager will be responsible for planning and executing integrated digital marketing programs across various media channels while collaborating with multiple teams to drive demand and improve marketing effectiveness.

Responsibilities:

• Build quarterly digital plans aligned to strategic campaigns, personas, launches, and revenue targets
• Create campaign briefs with objectives, audiences, messaging, and KPIs
• Architect accounts, keywords/audiences, bids, and experiments; optimize for CVR, CPL/CPA, and pipeline
• Drive web strategy with focus on conversions
• Build/test pages and forms using marketing automation platform and run A/B tests to maximize KPIs
• Manage nurturing, scoring, routing logic, and deliverability
• Collaborate with Campaign & Events Manager to execute internal webinars
• Develop and execute organic and paid social media strategy, collaborating with Marketing Communications and Product Marketing on content
• Manage GA4 and GTM configurations, conversion events, and QA; ensure accurate pixels across channels
• Maintain attribution and taxonomy (UTMs, campaign naming); partner with Salesforce/CRM and Commercial Operations on dashboards (Looker Studio/BI)
• Report weekly/monthly on CTR, CVR, CPC, CPL/CPA, MQL/SQL, pipeline/revenue influence; translate insights into next actions
• Ensure compliance with brand, claims, and privacy (GDPR/CCPA/CASL); manage cookie consent and data hygiene
• Collaborate with Product Marketing on audience/offer/message fit and content briefs
• Coordinate with Campaign & Events to design and execute digital campaigns and event promotion
• Collaborate with Commercial Operations on marketing automation

Requirements:

• Bachelor's degree in related field or equivalent work experience
• A minimum of five years of hands-on digital marketing in B2B experience
• Experience with marketing automation (Marketo/Eloqua/HubSpot), Salesforce/CRM, A/B testing tools (VWO/Optimizely/Convert), and a modern CMS
• Proven ability to scale qualified traffic and pipeline while improving efficiency
• Expertise with Google Ads, Microsoft Advertising, LinkedIn Ads, GA4, GTM, and SEO tools (Ahrefs/Semrush/Screaming Frog)
• Strong analytical skills; comfortable building dashboards and making data-driven decisions
• Excellent copy instincts for ads, LPs, and emails; basic HTML/CSS familiarity a plus
• Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities
• Ability to work effectively in a fast-paced, high-energy, demanding and deadline driven environment
• Ability to work collaboratively as well as independently
• Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solving
• Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables
• Life Sciences preferred