Brand Marketing Manager

The Sage Group’s client, an autonomous driving technology company, is seeking a passionate and experienced Brand Marketing Manager to help lead the development and execution of brand campaigns. The role involves crafting innovative campaigns, collaborating with various teams, and analyzing campaign performance to build awareness and trust for the brand and its services.

Responsibilities:

• Research the consumer, category, and business landscape to uncover insights to inform and drive the development of brand campaign initiatives
• Craft briefs to equip in-house and external agency partners with background, insights, goals, and KPIs and inspire them to develop out-of-the-box programs to meet brand objectives
• Develop, execute, and sustain integrated brand marketing campaigns across a variety of channels, including, but not limited to, digital, social, video, out-of-home, experiential, partnerships, and PR
• Brief in-house design team and external creative agencies on required creative assets for campaigns, ensuring timely hand-off to activation partners
• Manage relationships with in-house and external agency partners, ensuring campaigns are delivered on time and within budget
• Collaborate with internal teams, including growth marketing, product marketing, communications, brand engagement, and brand studio, to ensure alignment and consistency across all marketing efforts
• Analyze campaign performance and provide data-driven insights for ROI reporting and to optimize future campaigns

Requirements:

• Bachelor's degree or equivalent work experience
• 5-7+ years of experience in brand marketing or advertising, either in-house or at an agency
• Proven track record of developing and executing successful brand campaigns
• Strong understanding of brand marketing channels and tactics, including digital, social, video, out-of-home, experiential, and partnerships
• Successful track record of collaborating cross-functionally with various partners in a fast-paced environment
• Excellent communication, interpersonal, and presentation skills
• Ability to manage multiple projects simultaneously and prioritize effectively
• An exciting portfolio of work that demonstrates a wide range of brand marketing experience
• Curious, innovative, and thrives on ambiguity
• Strong creative spirit and ability to think outside the box
• Passion for autonomous driving technology
• Experience working on consumer tech brand
• Experience with brand and creative research