Key skills
Product marketing experienceStorytelling skillsProject management skillsCustomer acquisition campaignsTechnical topic understandingExperience in cryptodeveloper productsCollaboration skillsSelf-starter attitudeGoProject ManagementCollaboration
About this role
Coinbase is on a mission to increase economic freedom in the world and is seeking a passionate Base Ecosystem Product Marketing Manager. This role involves building and executing the go-to-market strategy for Base, ensuring successful onboarding of creators and partners, and enhancing the narrative around the Base ecosystem.
Responsibilities:
- Act as the primary point of contact for creators and partners. Own the onboarding for high-value creators and partners to the Base ecosystem, ensuring smooth and successful activations
- Manage ecosystem marketing relationships and set expectations to drive alignment and partnership success
- Be the voice of the customer and trusted advisor as to how current and future developers’ needs inform product messaging, brand differentiation, marketing content, and collateral
- Evolve the Base culture to ensure that every piece of ecosystem content reinforces Base’s core values and brand message
- Develop a content strategy and calendar that helps provide value, education, and inspiration to the developer community
- Act as the bridge between the customers and the product team. Share insights that lead to initiatives that can help improve builder collaboration and partnership
- Measure and report against the performance of product marketing initiatives
- Work closely with partnerships and ecosystems teams to help joint marketing efforts on upcoming launches and GTM campaigns
Requirements:
- Minimum of 3-5 years of marketing, partnerships or program management experience
- Powerful storyteller: written, verbal, and visual
- Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
- Outstanding project management skills
- Ability to come up to speed on technical topics quickly
- Self-starter and ability to be ready to roll-up your sleeves and get things done
- Demonstrated ability to collaborate effectively across multiple teams
- Experience working on crypto products and strong knowledge of crypto
- Experience working on developer products or blockchains