Marketing Operations Manager

Decentralized Masters is a leading company in DeFi education, recognized for its rapid growth and innovative approach. The Marketing Operations Manager will be responsible for designing and optimizing marketing processes and analytics, ensuring the marketing team has the necessary tools and data to run effective campaigns.

Responsibilities:

• Process Design & Optimization
• Campaign Execution Support
• Data, Analytics & Reporting
• Cross-Functional Collaboration
• Governance, Compliance & Best Practices
• Evaluate, implement, and manage marketing tools and platforms (e.g. CRM, marketing automation, analytics, CDP, attribution)
• Maintain integrations across systems (e.g. website, email, social, ad platforms, data warehouse, event tools) to ensure seamless data flow and tracking
• Ensure data integrity, governance, and compliance (e.g. privacy, consent, data quality)
• Train marketing team members on tool usage, best practices, and workflows
• Define, document, and refine marketing processes (campaign planning, lead nurturing, content scheduling, campaign reviews, etc.)
• Create scalable playbooks for recurring marketing initiatives (e.g. launch campaigns, drip campaigns, webinars, partnership marketing)
• Monitor operational bottlenecks and proactively address inefficiencies
• Implement frameworks for campaign scheduling, handoffs, approvals, and cross-team coordination
• Assist the marketing team in executing full-funnel campaigns (planning, set-up, QA, launch, monitoring, troubleshooting)
• Oversee campaign QA: tagging, tracking parameters, UTM setup, conversion mapping
• Monitor daily campaign health (budgets, pacing, anomalies, channel-level performance)
• Support A/B testing, experimentation protocols, and optimization efforts
• Define key marketing metrics (KPIs, OKRs) and ensure alignment across teams
• Build dashboards, regular reports, and data visualizations to track performance, ROI, and insights
• Lead campaign post-mortems, deriving lessons and action items
• Provide actionable insights to influence strategy, budget allocation, channel mix, and optimizations
• Collaborate with Product, Growth, Engineering, Community, and Finance teams to align on goals, metrics, dependencies, and execution timelines
• Serve as liaison between marketing and analytics/data teams for custom tracking, modeling, and datasets
• Support external agency or vendor partners (e.g. media, production, analytics consultants), ensuring they align with our toolchain and processes
• Enforce best practices around campaign tagging, naming conventions, data hygiene, and documentation
• Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) in marketing processes
• Stay updated with industry trends, marketing ops standards, and new technologies, especially those relevant to decentralized / blockchain space

Requirements:

• 4+ years of experience in marketing operations, marketing technology, or related roles (with proven track record)
• Hands-on experience with marketing automation platforms, CRMs, analytics stacks (e.g. HubSpot, Marketo, Pardot, Segment, GA, Looker, etc.)
• Strong technical aptitude — ability to understand integrations, data flow, APIs, and tracking implementations
• Proven experience building dashboards, analyzing performance metrics, and providing strategic insights
• Excellent process orientation, documentation skills, attention to detail, and ability to scale
• Cross-functional collaboration skills — comfortable working with marketing, engineering, product, data, etc
• Familiarity with compliance and data governance practices (privacy, consent, attribution, etc.)
• Self-starter, problem-solver mindset, and ability to thrive in ambiguity and fast-paced environments
• Interest in or experience with blockchain, crypto, or Web3 ecosystems is a strong plus