Key skills
Partner marketingDeveloper marketingCo-marketing campaignsEvent marketingData-driven mindsetstorytellingOrganizational skillsCommunication skillsRelationship-buildingLangChainAWSAuth0OktaSaaSCommunication
About this role
Okta is The World’s Identity Company, providing secure access and authentication solutions. The Staff Developer Partner Marketing Manager will be responsible for building partnerships with developer tools and platforms, leading co-marketing campaigns, and collaborating across teams to enhance the developer experience.
Responsibilities:
- Build and maintain strong relationships with external partner marketing teams and serve as their primary point of contact at Auth0 for anything related to the Developer Marketing activities with DPPs
- Lead co-marketing campaigns with DPPs (e.g., Vercel, Netlify, AWS, LangChain), from sourcing, planning to measurement
- Drive event presence with partners, including hackathons, conferences, and joint DevNight/DevDay sessions
- Collaborate with Product and Advocacy teams to translate technical integrations into compelling developer narratives (blogs, landing pages, videos)
- Track KPIs such as signups, activations, and engagement to measure ROI and optimize campaigns
Requirements:
- You're fluent in dev platforms and vibe-coding tools, like Vercel/V0, Netlify, Lovable, Claude, and keep a pulse on what is new and where the conversation is headed
- 3–5 years of experience in partner marketing, developer marketing
- Proven success running joint campaigns with external partners, ideally in developer tools, SaaS, or startup ecosystems
- Strong storytelling ability to translate technical features into developer-first value propositions
- Experience supporting event marketing (meetups, hackathons, conference sponsorships)
- Strong organizational skills and ability to manage multiple projects and stakeholders
- Data-driven mindset with experience measuring campaign performance and iterating
- Excellent communication and relationship-building skills
- Understanding of developer audience needs, motivations, and communities
- Prior experience in a fast-paced environment (startup, SaaS, or open-source ecosystem)
- Bachelor's degree in Marketing, Communications, or a related field