Senior Manager, Global Account-Based Marketing

LHH is a global leader in human resources, seeking a Senior Manager for Global Account-Based Marketing to drive growth and engagement within strategic accounts. The role involves developing targeted marketing programs, collaborating with sales and marketing teams, and creating personalized content to enhance account relationships.

Responsibilities:

• Develop and lead account specific end-to-end ABM strategies for our high-value accounts, crafting tailored playbooks and marketing plans to increase engagement and drive conversions
• Work closely with sales, marketing, and support teams to align account insights and strategies, delivering a cohesive customer journey
• Working with our team of writers, develop customized value propositions, messaging and content tailored to specific accounts, ensuring messaging aligns with customer pain points and objectives
• Design, execute, and manage strategic ABM campaigns, leveraging a mix of digital marketing tactics, including email, digital ads and events
• Working with the digital and analytics teams to target personas and measure ABM performance, optimizing campaigns based on data to improve effectiveness and ROI
• Work with the Director, Global ABM, to manage the ABM budget, allocating resources to maximize campaign impact withing high-priority accounts
• Keep up to date on market trends, customer challenges, and competitor strategies to refine ABM approaches and identify new account opportunities

Requirements:

• 5+ years on B2B marketing, with at least 3 years in a strategic sales or ABM focused role, ideally from an ABM agency, talent solutions, or professional services environment
• Experience creating ABM frameworks and strategies and leading discovery session with Global Account Directors/sales leadership
• Strong analytical mindset with experience using data to inform and optimize ABM strategies; proficiency with ABM tools (e.g. Demandbase) and CRM platforms (e.g. Salesforce)
• Experience in coordinating marketing campaigns design, content creation, marketing platforms (e.g. Pardot)
• Excellent interpersonal skills with a proven ability to influence and align cross-function stakeholders
• Ability to think outside the box in designing personalized campaigns and adapting strategies as market conditions and account needs evolve
• Demonstrated ability to drive measurable outcomes, particularly in account engagement, pipeline generation, and revenue growth
• Highly organized, with strong project management skills to lead multiple complex campaigns simultaneously
• Strong presentation skills for delivering engagement strategies and campaign insights to leadership, marketing, and sales teams
• Ability to work across time zones and with different global cultures
• Master's degree in marketing