Performance Marketing Analyst, Direct Mail

Ramp is a financial operations platform that is rethinking how modern finance teams function in the age of AI. The Performance Marketing Analyst will be responsible for building and scaling direct mail acquisition channels, managing campaign execution, vendor relationships, and performance tracking to drive growth initiatives.

Responsibilities:

• Drive direct mail initiatives: Lead campaign execution from ideation through measurement, managing audience targeting and segmentation, platform setup, creative production, vendor coordination, and post-campaign performance tracking
• Build experimentation frameworks and drive optimization: Design tests for messaging, creative assets, targeting strategies, and campaign tactics. Use data to identify what works, refine approaches, and scale successful experiments into repeatable playbooks
• Find leverage through creative personalization: Identify opportunities where thoughtful, well-researched personalization can meaningfully outperform generic outreach, using automation tools to operationalize at scale. Recommend and test unconventional tactics that deliver higher impact for lower cost
• Manage vendor relationships and operational workflows: Own external partnerships with direct mail platforms, fulfillment vendors, and data providers. Ensure quality execution, optimize processes, and maintain high standards across all campaigns
• Track performance and inform strategy: Monitor campaign metrics, identify trends, and surface insights that inform targeting, creative, and channel decisions. Work with the team to continuously improve results
• Collaborate cross-functionally: Partner with creative, product, data science, and sales teams to execute acquisition campaigns. Ensure smooth coordination across internal teams and external vendors to deliver campaigns, with a high degree of autonomy and attention to detail to ensure quality execution and continuous process improvement

Requirements:

• Experience in growth marketing, demand generation, or performance marketing, with a track record of executing end-to-end campaigns and experimental marketing programs
• You've owned projects from ideation through measurement, including vendor management, creative coordination, and cross-functional collaboration
• Strong operational and analytical skills: You're comfortable working with data to track performance, identify trends, and optimize campaigns
• Builder mentality with high ownership: You're excited to work on ambiguous projects, move quickly, and drive initiatives from idea to execution without waiting to be told what to do
• Team-first mentality and effective communication: You work well across teams (sales, creative, ops, data) and can balance speed with quality while managing multiple stakeholders
• Customer obsession: You're passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach the right audience at the right time with the right message
• Prior experience working in a B2B SaaS or fintech growth team
• Prior experience with direct mail platforms or offline acquisition channels
• Familiarity with GTM systems like HubSpot, Salesforce, etc
• Comfort working with structured and unstructured data – cleaning, transforming, and piping it into useful workflows