Senior Digital Marketing Manager

XBOW is a company focused on building the future of offensive security using AI technology. They are seeking a Senior Digital Marketing Manager to lead performance marketing initiatives, driving growth through various paid channels and optimizing the paid media engine to attract security leaders and executives.

Responsibilities:

• Own strategy, execution, and optimization for paid acquisition across PPC, Paid Social, Publisher, Programmatic and emerging channels
• Build and scale full-funnel programs that drive high-intent traffic, qualified pipeline, and revenue
• Run continuous experimentation across audiences, messaging, channels, and landing pages
• Develop digital frameworks for campaign planning, segmentation, and targeting
• Partner with Sales and RevOps to ensure smooth lead flow, scoring, and conversion visibility
• Own annual and quarterly paid media budget planning, including channel allocation and forecast modeling
• Monitor spend pacing and optimize allocation dynamically based on CAC, ROI, and pipeline performance
• Establish measurement frameworks for incrementality testing, multi-touch attribution, and revenue impact
• Define and track performance metrics (CPL, CPC, CAC, CVR, multi-touch attribution, etc.)
• Use data to identify new growth opportunities, channels, and audience segments
• Collaborate with Product, Engineering, and Security Research to uncover unique marketing moments and narratives grounded in real-world impact
• Work closely with Sales, Growth, and Product to align paid demand generation with GTM priorities
• Partner with Product Marketing to ensure messaging aligns with persona insights and market trends
• Coordinate with external agencies or contractors as needed

Requirements:

• 8+ years of hands-on digital marketing and performance marketing experience, ideally within B2B SaaS
• Deep experience owning and optimizing paid acquisition across Google, LinkedIn, Publisher, and Reddit
• Demonstrated success managing large budgets, forecasting spend, analyzing ROI, and communicating insights
• Strong analytical and quantitative skills—comfortable building dashboards and attribution models
• Track record of running structured experimentation programs across channels and funnels
• Ability to thrive in a fast-paced, highly technical environment
• Cybersecurity experience is a major plus
• Experience at early-stage or high-growth startups is strongly preferred